![]() ![]() It’s Where Your Target Is, the High Net Worth, 30+ Age Demographics are Prolific Users & Highly Active on WC.WeChat is your News Letter, To Not Have WeChat in China is akin to not having a Website.It’s a ‘1 stop shop for Chinese online engagement.797 Million MAUs Following Official Accounts, up 19% YoY.Tencent Developing Their Investor Facing Platform.Over the Chinese New Year, Tencent Reported 1 Billion Plus DAUs.Average Daily Logged in Users Q4, 2017 reached 902 Million.WeChat is a necessity, I am often shocked by the number of Global Developers who have either no presence on WeChat or a very limiting, inactive account. WeChat – Improve Your Sales Strategy in China.LPS has become a key event for Developers, but for maximum effect, you must have a digital campaign in place for your projects. Developing a smarter strategy to increase lead quantity & quality is the first step. Regardless, if you’re looking to increase sales from China, you need to elevate your market position. You need to showcase profitably in an investment, the Chinese are smart, savvy, and looking for a long-term nest egg. This is arguably the most digitally orientated market in the world with high-value investment commonplace, and essential trust in Developers is more selective. Online Trust for Investors is Everything.The right combination pays dividends (and I’ve witnessed this many times) in terms of saving on commission payments & bringing lead generation/sales in-house.Īlternatively the right strategy also supports a network of sales agents for those who outsource this process in China. Localized Campaign Strategy = Lead Gen + E-Rep.Here is their Web Page Optimized for Baidu. It is a different fish tank & needs to be seen like this from the outset.īroadway Has Built A Strong Reputation in China as London’s Premier Location Through a Targeted Multi-Channel Approach. It also raises a key point, China as a lucrative market needs to be a priority for long-term development. This makes ‘budget for entry’ a greater requirement for platforms. Keyword prices for search have increased, agency costs evolve in a developing market & Multi-Channel DSP is increasingly regulated for Foreign Investment. This is a ‘Pay to Play’ Market for Exposure & larger-scale investment is a necessity. This often comes down to budget & infrastructure requirements. ![]() Individual agents (as a rule of thumb) do not.
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